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Top of Google, from day one

Google Ads puts your business in front of people searching for what you do right now. We build and manage your campaigns so every pound of your budget works harder.

Results now, while your SEO builds

SEO is a long game. Google Ads gets you seen straight away, so the phone rings while your organic rankings grow. Used together, they cover you today and tomorrow.

  • Google AdsShow up as soon as your ads are live. Pay when someone clicks. Turn up, down or pause whenever you like.
  • SEOBuilds steadily over months. No cost per click, and the results keep working long term.
Your visibility on Google Illustration
Month 1Month 3Month 6Month 12
Google AdsSEO

We manage it all for you

From the first keyword to the monthly report, we set up your campaigns properly and keep improving them.

  • Keyword research

    We find the searches your customers actually use, and block the ones that waste money, like job hunters and DIYers.

  • Ads that get clicked

    Clear, relevant ads with your phone number, sitelinks, reviews and offers, written to stand out from the competition.

  • Precise targeting

    Your ads show only in the areas you cover, at the times you can take calls, on the devices your customers use.

  • Call and enquiry tracking

    We set up tracking so you can see exactly which ads lead to phone calls and form enquiries, not just clicks.

  • Ongoing optimisation

    We review search terms, bids, budgets and ad performance regularly, cutting what doesn't work and backing what does.

  • Landing page advice

    A great ad needs a page that converts. We'll tell you what to improve, and our web team can build it if you need.

Stop paying for the wrong clicks

Unmanaged accounts often pay for searches that will never become customers. We check what people really searched and block the waste, so your budget goes on real enquiries.

What people searchedSpend
emergency plumber redditchCustomer£42
plumber jobs redditchNot a customer£18
boiler repair near meCustomer£36
how to fix a leaking tapNot a customer£14
plumbing course birminghamNot a customer£11
blocked drain bromsgroveCustomer£27
free boiler grantNot a customer£9
Budget wasted on irrelevant searches33%

Illustrative example.

Reports that talk about leads, not jargon

Every month you'll see what your budget delivered in plain English, and what we're doing next.

  • Calls and enquiries from your ads
  • What each enquiry cost you
  • Your best and worst performing searches
  • Changes we've made and why
Phone calls62▲ 18% on last month
Form enquiries28▲ 11% on last month
Cost per enquiry£16.75▼ 9% on last month
Click-through rate7.9%▲ 1.4 pts

Illustrative example. Your report shows your own account's figures.

How we manage your ads

A clear plan, a careful launch and steady improvement every month.

  1. 1

    We learn your goals

    Your services, areas, ideal customers and the budget you're comfortable with.

  2. 2

    We build your campaigns

    Keywords, ads, targeting and call and enquiry tracking, all set up properly from the start.

  3. 3

    We launch and refine

    We watch the early data closely, block wasted searches and move budget to what works.

  4. 4

    You see the leads

    A monthly report on calls, enquiries and cost, with our next steps.

Your spend goes to Google

Your ad budget is paid directly to Google, separate from our management fee.

You set the budget

You decide how much to spend, and it can be adjusted or paused whenever you need.

Plain-English reporting

No jargon or vanity numbers, just the calls and enquiries your ads bring in.

Questions about Google Ads

How much should I spend on Google Ads?

It depends on your services, your area and how competitive your trade is. We'll look at the searches in your market and recommend a sensible starting budget, then adjust it based on results.

Do I pay Google directly?

Yes. Your ad spend is paid straight to Google and is kept separate from our management fee, so you always know exactly where your money goes.

How quickly will I see results?

Your ads can start showing as soon as they're approved, so you can get clicks and calls quickly. Results then improve over the following weeks as we refine keywords, ads and targeting.

Should I run Google Ads or do SEO?

Ads bring in enquiries straight away, while SEO builds free traffic over time. Many businesses run both: ads for immediate leads, SEO for long-term growth.

What if I already have a Google Ads account?

We'll review it first to see what's working and where money is being wasted, then take over management and improve it from there.

Does my website matter?

Yes. Ads bring people to your site, and a clear, fast page turns more of them into enquiries. We'll advise on improvements, and our web design team can help if you need a new page.

Ready for more calls from Google?

Tell us about your business and budget, and we'll show you how Google Ads could work for you.

Talk to us about Google Ads