Advertise where people ask AI
Put your business in front of customers inside ChatGPT and Microsoft Copilot, right at the moment they're asking for a recommendation. We set up and manage your ads on both.
Two platforms, one plan
Right now there are two places UK businesses can advertise inside an AI assistant. We run your ads on both, so you reach people whichever one they use.
ChatGPT Ads
From OpenAIChatGPT now shows ads to users in the UK. Your ad appears underneath a relevant answer, so you're seen by people actively asking about what you do.
- Clearly labelled sponsored placements below the answer
- Shown to people using ChatGPT's Free and Go plans
- Ads don't change ChatGPT's answers, and advertisers can't read conversations
- Pay per click or per thousand views, with a budget you control
Microsoft Copilot
Through Microsoft AdvertisingAds run through Microsoft Advertising and can appear inside Copilot's responses, as well as across Bing search, giving you reach across Microsoft's network.
- Ads shown within relevant Copilot responses
- Built from your campaign's own text and images
- Search ads need your logo added to be eligible
- Shopping and product ads available for online shops
Why advertise in AI search?
People use AI assistants to compare options and make decisions. Being there at that moment puts you right in front of customers who are ready to act.
Reach people mid-decision
Show up while someone is asking which business to choose, not after they've already decided.
Get in early
These platforms are new, so there are fewer advertisers competing than on Google.
Relevant to the question
Ads are matched to what people are actually asking about, so they feel useful rather than intrusive.
Clearly labelled
Every ad is marked as sponsored, so customers know exactly what they're seeing.
We manage it all for you
AI advertising works differently to normal search ads. We handle the setup, the creative and the day-to-day running on both platforms.
Account setup on both platforms
We set up your ChatGPT Ads and Microsoft Advertising accounts, billing and tracking, so everything is ready to go.
Ads written for conversations
AI ads sit next to a helpful answer, so we write them to read like a natural recommendation rather than a hard sell.
Logos, images and product feeds
We prepare the brand assets each platform needs, including your logo for Copilot and product feeds if you sell online.
Targeting and budget
We focus your ads on the right topics and locations, and keep spend within a budget you're comfortable with.
Enquiry tracking
We track the calls and enquiries your AI ads bring in, so you can see what your budget is delivering.
Testing and monthly reports
We test different messages, keep what works and report back each month in plain English.
Good to know: it's early days
AI advertising is brand new and changing quickly. Ad formats, targeting options and reporting are still being added on both platforms. We keep on top of every change and adjust your campaigns as the platforms develop, so you don't have to.
How we get you started
A simple process to get your ads live on ChatGPT and Copilot.
- 1
We learn your goals
Your services, customers, areas and the budget you want to spend.
- 2
We set up both platforms
Accounts, tracking, brand assets and ads written for AI conversations.
- 3
Your ads go live
We watch the early results closely and fine-tune as we learn.
- 4
You see the results
A monthly report on clicks, enquiries and spend, with our next steps.
Questions about AI advertising
Will my ad change what ChatGPT says?
No. OpenAI says ads don't influence ChatGPT's answers. Your ad appears separately underneath the response and is clearly labelled as sponsored. Advertisers also can't see people's conversations.
Who will see my ads?
On ChatGPT, ads are shown to adults using the Free and Go plans, while paid plans like Plus and Pro stay ad-free. On Copilot, ads can appear to people using Microsoft's assistant as well as Bing search.
Is this the same as AI search optimisation?
No. AI search optimisation helps your business get recommended naturally in AI answers, which takes time to build. AI advertising is paid, so you can appear straight away. Many businesses use both. Read about AI search optimisation.
Do I already need to run Google Ads?
No. But if you do, Microsoft Advertising can import your existing Google Ads campaigns, which gives us a head start on Copilot.
How do I pay for the ads?
Your ad spend is paid directly to OpenAI and Microsoft, separate from our management fee. You set the budget, and it can be changed or paused at any time.
Is AI advertising right for my business?
It suits businesses whose customers research and compare options before buying. As the platforms are still new, we'll give you an honest view on whether it's worth testing for you before you spend anything.
Be first in AI search advertising
Talk to us about getting your business in front of customers on ChatGPT and Microsoft Copilot.